On Monday, October 29th 2018 Lamborghini Beverly Hills celebrated the first delivery of the Lamborghini Urus. In O’Gara Coach fashion, Lamborghini Beverly Hills curated an exquisite party commemorating the occasion. The unveiling took place at world-famous Mr. C Beverly Hills, in a spectacular evening of illusion, live music, specialty cocktails and culinary delights.
Named the “Super SUV” by Lamborghini CEO Stefano Domenicali and holding the title of the fastest SUV in the world, the Lamborghini Urus masters the art of exceeding expectations. The super SUV balances ultra-luxury with high performance, setting records in sport and style.
When it comes to setting records, one can say the same for Lamborghini Urus owner Melanie Marcolin. Marcolin, a Los Angeles entrepreneur, life coach and socialite, was not only the first delivery of the Lamborghini Urus, but the first female.
Lamborghini Beverly Hills celebrated the delivery with an intimate and elegant evening. Upon arrival, guests were invited to participate in an elusive magic show with world-renowned illusionist Riccardo Berdini– the first of many breathtaking illusions, mentalism and magic experiences to follow. Master pianist Jacopo Giacopuzzi serenaded guests with his ethereal music played on a white Steinway and Sons piano. Berdini and Giacopuzzi, both Italian-born masters of their respective crafts, treated guests to a never-before-seen performance entwining music and magic.
A Bellini Greeter by Ace Entertainment sashayed through the venue in a svelte black evening gown, offering sparkling flukes of champagne placed elegantly along her shimmering hoop skirt. Trays of black and yellow cocktails were served to match Marcolin’s yellow Lamborghini Urus. The yellow cocktail, entitled “The Urus” featured gin, lemon, St. Germaine and rosemary honey. The black cocktail, entitled “The Bull” featured vodka, Galliano, Cointreau, lemon, pineapple and charcoal. A fresh selection of Italian Apertivo was served, including elegantly draped prosciutto towers, savory lobster risotto and tender steak, among other delicacies.
Delicate white and yellow roses provided by Venus Et Fleur decorated the venue. The Eternity Roses, which remain in bloom for over a year through a unique preservation process, celebrated the essence of timelessness and innovation fluid in the new Lamborghini Urus.
Tangible excitement danced through the air as guests were led to the Mr C. Beverly Hills courtyard for the highly anticipated unveiling, where the Lamborghini Urus awaited beneath a black slip. Cinematic orchestral music began to play, a spotlight shone on the sheathed car and fog crept along the ground, as Lamborghini Beverly Hills ambassadors revealed the Urus.
Cameras flashed and guests cheered as Marcolin stepped forward to accept the first Lamborghini Urus from Lamborghini Beverly Hills. Marcolin, holding a bouquet of yellow roses to match her yellow super SUV had one statement about her new Lamborghini Urus, “It’s girl power, baby!” As the Urus exited the party onto the palm-tree lined streets of Beverly Hills, it purred farewell with a final, powerful engine rev- girl power indeed.
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