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The company founder Ettore Bugatti, born and raised in Milan, Italy, succeeded in uniting this artistic approach with his technical innovations, thus laying the foundation of a design language that was to mould the Bugatti marque. The result was a series of vehicles far ahead of their time, and which are today numbered amongst the most valuable classic cars in the world. The brand's central philosophy of "Art, Forme, Technique" is a description of its mystique. The development of the Bugatti Veyron represented one of the greatest technical challenges in automotive history. The Veyron set two speed world records, in 2010 the Super Sport became the fastest production car in the world with a top speed of 431.072 km/h and since 2013, the Grand Sport Vitesse has been the world's fastest production roadster with a top speed of 408.84 km/h driven with the roof down. At the 86th International Geneva Motor Show Bugatti presented the Chiron1. The Chiron is not only designed for maximum speed but also meets the highest possible demands in terms of luxury, comfort, everyday drivability and durability. The Chiron combines the best in all these areas which makes it the world's most complete super sports car and a unique concept. At "The Quail: A Motorsports Gathering" 2018 Bugatti presented its latest model, the Divo3 - a super sports car tuned for agility, nimbleness and optimum handling performance on winding roads. The series will only consist of 40 vehicles. With a net unit price of €5 million, all 40 cars were sold out immediately. In 2019, again at The Quail, Bugatti introduced its new high-performance machine, which will go by the name of Centodieci (Italian for 110). The VW Group-owned marque has already celebrated its 110th anniversary with a stunning special-edition Chiron Sport, but the Centodieci will take it to the next level.