Automobili Pininfarina is a pioneering new business conceived to create all-electric sports and luxury cars of unmatched performance and unprecedented heritage.  Beginning with the launch of the first ever Pininfarina-branded hypercar in 2020, our expert team will in the future deliver a reange of high performance electric vehicles offering design purity, unparalleled beauty and innovative technology at their core. 
"You ask me what Italian style means. It means an agreement of lines, a sense of proportion, simplicity and harmony, so that, when a considerable time has passed, one can still notice something that is more vivid than the memory of beauty."
                                                                        - Battista "Pinin" Farina - Founder of Pininfarina SpA 



From an operational headquarters in Munich, Germany, and with a team of experienced automotive executives from luxury and premium car brands, Automobili Pininfarina will bring to market unique, beautiful and technically-advanced sustainable luxury electric cars. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world.



In 2019 we will reveal the first breathtaking new vehicle in our product portfolio.  Codenamed PF0, this will be a sustainably-developed, zero-emissions hypercar that represents the progression Automobili Pinanfarina will make at the pinnacle of the luxury and sports car market.  Extreme levels of technology and functional design lie beneath the stunning styling of the exterior, with PF0 aiming to deliver staggering performance for a road car.  PF0 is expected to accelerate from 0-100km/h in less than two seconds, achieve a top speed in excess of 400km/h, and provide a potential zero emissions range of over 500km.  PF0 will not just be the world's first all-electric Pininfarina-branded hypercar.  It will be a pure expression of automotive art. 




Automobili Pininfarina will combine this ‘in-house’ expertise with partnerships with some of the world’s leading automotive engineering suppliers to support its aggressive targets for performance and market launch in late‑2020.

The first car from Automobili Pininfarina will be an ultra-low volume ultra-luxury electric hypercar codenamed PF0. It will be followed by a range of low-volume all-electric cars, including luxury SUVs, sold and serviced through a network of experienced luxury car retailers.

“We plan to enhance the important partnerships we are developing with these retailers by inviting them and their clients to personalise PF0 experiences during Monterey Car Week in August this year. These briefings will be by invitation only and will be the first time prospective customers have the opportunity to view our groundbreaking, beautiful hypercar ahead of production in 2020.”

                                                                                - Michael Perschke CEO Automobili Pininfarina